Presentation Zen: 7 Japanese aesthetic principles to change your thinking - 0 views
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Exposing ourselves to traditional Japanese aesthetic ideas — notions that may seem quite foreign to most of us — is a good exercise in lateral thinking, a term coined by Edward de Bono in 1967. "Lateral Thinking is for changing concepts and perception," says de Bono.
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Beginning to think about design by exploring the tenets of the Zen aesthetic may not be an example of Lateral Thinking in the strict sense, but doing so is a good exercise in stretching ourselves and really beginning to think differently about visuals and design in our everyday professional lives.
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Kanso (簡素) Simplicity or elimination of clutter.
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Fukinsei (不均整) Asymmetry or irregularity.
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Nature itself is full of beauty and harmonious relationships that are asymmetrical yet balanced. This is a dynamic beauty that attracts and engages.
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Shibui/Shibumi (渋味) Beautiful by being understated, or by being precisely what it was meant to be and not elaborated upon.
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The term is sometimes used today to describe something cool but beautifully minimalis
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Shizen (自然) Naturalness. Absence of pretense or artificiality, full creative intent unforced.
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It is not a raw nature as such but one with more purpose and intention.
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Yugen (幽玄) Profundity or suggestion rather than revelation.
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Datsuzoku (脱俗) Freedom from habit or formula.
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Seijaku (静寂)Tranquility or an energized calm (quite), stillness, solitude.
